Proof, Product Strategy and Development for Startups

Product Strategy & Development
for Startups

Bootstrap · Seed · Venture-backed

We help founders apply validation, lean, and customer development to solve problems in their software startups.

Let's get to work

Why use Proof?

Our clients

  • Achieve Product Market Fit
  • Close the Deal
  • Show Traction
  • Impress Investors

We know how you feel

It is frustrating to run an experiment and feel like the results aren't clear. Navigating a territory where no one has ever been doesn't have to make you feel lonely. Proof helps you create a map so you can lead your partners and employees to treasure.

Product market fit is no accident

Work we do best

We help software startups to achieve product market fit. This is how we do it.

  • Startup validation coaching
  • MVP definition and software builds
  • Define long-term product strategy
  • Discover early adopter market segment
Our process

Our process

Original vectors

Validate Design Develop

At a high level, our process focuses on the market, designing solutions, and developing successful software.

The first step for any new company is to understand its market. Without this critical understanding, getting customers to adopt your solution becomes very difficult. Next, we start designing potential solutions to test with customers. Once we have good data, we build the complete solution.

Validation Stages

Original vectors

What we do with you

Finding facts

First we show our clients how to get from ideas to facts for all parts of their business, from product features to sales channels.

Creating context

Then we show them how to put a business context around facts, so they can make confident decisions.


Next we work to design a product that will delight your users and hit your performance targets.


Lastly, we use the technology that meets the business needs to build your software. We usually use the agile development method.

Our story

Our story

Our workspace

Born in the depths of startup despair

After spending years failing to get startup tools and theories to work in our startups, we have finally put it all together.

Reading Four Steps to the Epiphany was a transformative experience, but not the kind we had hoped for. It was really frustrating to know that there was a deliberate approach out there, but finding it impossible to use it to help with the biggest startup challenge: how do you decide where to allocate your limited resources to maximize your chance of success? How do you use it to make decisions?

Books and philosophies that came later have helped, but nobody seemed to have put it all together. How do you make it simple enough that it is easy to follow, but still flexible enough to still be useful? We started mentoring startup teams everywhere we could, from StartupWeekend to local accelerators, trying to teach people to focus on the right things.

Through that experience, we tied the useful startup tools, academic research, and philosophies together in an easy to follow procedure to help founders make the best possible decisions at every moment in their startup. We consider it a blessing to share these skills with our clients.

A cookie

Willis F. Jackson III

He loves building successful products. Never passes on an opportunity to learn something new. He has been investing time in the KC startup community since before his first day as an entrepreneur because he thinks it is a special place.

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Nate Allen

Although he's been writing software since grade school, it's always been a means to an end. Ultimately he has a passion for building meaningful things. Building things to entertain, connect, or empower. He also feeds this passion by organizing and facilitating events and meetups.

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